A strong story is made out of cardboard

Discovered this short film about Caine Monroy, a 9-year old boy who created an arcade made entirely out of cardboard inside his dad’s used auto parts store.

Caine is a hero. To him who creates. To her who shares her passion. To someone who has a message. But is ignored.

Caine is a teacher. I learned three things.


There is wisdom in going back to the basics. You can go to an arcade with high-tech games plus all the bells and whistles. Or you can play in Caine’s cardboard arcade. You decide which captures the true meaning of play.


Don’t underestimate the power of one believer. It only takes one domino, the right domino, to make all the other pieces fall.


Always keep it simple and easy. People come to Caine’s arcade knowing who built it and why he waits everyday for someone to play. Everyone gets it.


Join the fun and creativity tomorrow —

Our workshop series kicks off on April 18 with Your Story Can Make You Extraordinary: A Writing Workshop hosted by the Rogers Park Business Alliance.

Imagine your organization has a spot for a tv commercial during the Super Bowl. What do you say to a captive audience of millions — in 30 seconds? This workshop challenges the conventional use of words. Stripping down your message into the bare essentials can be the key to revealing the most valuable aspects of your organization.

Space is limited to 12 participants.

Click here for more information and to register.

See you tomorrow!

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