In yesterday’s post, I talked about a blog entry by Seth Godin — renowned author, public speaker and entrepreneur — how he values imagination and what it can do for organizations moving forward in this age of uncertainty. Recently Seth also had a conversation with Krista Tippett which was recorded on American Public Media for Krista’s program called On Being. In their dialog, Seth pointed out that “rather than merely tolerating change, we are all called now to rise to it. We are invited and stretched in whatever we do to be artists — to create in ways that matter to other people.”

One of the questions that Krista asked Seth was, “Who is today’s artist?” According to Seth, today’s artist solves a problem in an interesting and innovative way — in a way that matters to a specific group of people. The age of trying to appeal to everyone (ultimately to no one) and doing mass marketing is over. Success is now driven by making real positive impact on what Seth calls a tribe — individuals with shared values and beliefs. If you can connect people in a tribe and amplify their values and beliefs so they can make more connections on their own, then you’re on your way to achieving real impact and success with your art.

So what does it take to connect people in a tribe? What do they readily share? What keeps them engaged? Stories encapsulate the tribe’s history and their mission, what led them on that specific path, their vision for change, and the relationships between the members and their emotional ties to what their community stands for. It all begins with something personal, something that awakens the human spirit — a tapestry that unfolds into a shared narrative.

One Chicago nonprofit, A Silver Lining Foundation, is dedicated to the fight against cancer by ensuring that underserved individuals affected by cancer have access to information and treatment options, regardless of their socio-economic situation. The organization was founded by Dr. Sandy Goldberg of NBC Chicago after she was diagnosed with breast cancer. For Dr. Sandy, hers is more than a tribe, it’s a family. Here is Dr. Sandy’s story, in her own words.

Experience live other compelling stories of local nonprofits at WHAT’S YOUR READ, Barkada Circle’s storytelling jam session in March: http://barkadacircle.com/jam-session