The Nonprofit SIG of the Chicago American Marketing Association continues its educational program series on mission-driven marketing with its second session:
Your Organization is NOT a Non-Profit: Fund Your Mission
Since when did 501(c)(3)s adopt the mentality that they are not in the business of making money? Of course they are. 501(c)(3) is only a tax designation not a business model. Your organization wants to promote research, scholarships, and education to advance the profession and achieve its mission. In the recent past, major companies would help fund the missions of non-profits, but today these resources have become more limited.
Organizations have to be more self-reliant to generate funds to accomplish their missions and adopt an entrepreneurial mind-set. Funding will need to come from their current products and programs. Marketers will need to be intimately involved with initiatives to develop the products and bring them to market.
Jill Slupe, CEO of Verde Martin and Sandee Kastrul, President and Co-Founder of i.c.stars will provide insights and case studies that can help us understand how to monetize programs that generate revenue to support our missions. They will be joined by moderators Nanette Perez, Program Officer of the American Library Association and Beth Zemach of Association Management Center.
Registration opens soon so stay tuned.
Follow us on Twitter with #camanp and join the conversation on LinkedIn: http://www.linkedin.com/groups/Chicago-AMA-Nonprofit-SIG-4244163
For more information about all Chicago AMA events, visit http://chicagoama.org/sigs