Planning educational programs has been a passion of mine ever since I began working with nonprofit organizations. It’s exhilarating when great minds connect to spark conversations that can bring about the next game changer.
This year, I’m active in the American Marketing Association, Chicago Chapter as Chair of their Nonprofit SIG (Special Interest Group). I’m also thrilled that Carey Kogol, Development Director at i.c.stars, joins me as Co-Chair. The SIG members recently designed the 2014 program series with Mission-Driven Marketing as its overarching theme.
The series kicks off on February 6 when John Davidoff, Managing Director of Davidoff Communications, leads a dynamic discussion with other thought leaders on how a nonprofit can emerge from the recession better off than before. Participants will share insights to answer these questions from Davidoff’s article “Mission-Focused Results” in The Nonprofit Times:
1) Do you see opportunity in a crisis?
An economic or financial crisis should prompt you to reexamine your strategy and how you operate. A change in leadership can open the door to fresh new thinking. When you let challenges push you beyond the status quo, you get to a higher level of articulating your mission.
How do you change the conversation within your organization to encourage a new way of seeing and thinking?
2) Do you tell your story in good times and in bad?
Sharing your story, even if it’s one of hardship, can stimulate empathy and even increase giving, especially if the external challenge aligns with your mission. When you make it known that the people you serve are in greater need than ever during the downturn, chances are it will resonate deeply with donors, which will motivate them to give more than they had previously.
How could reaching out to your community with an honest appeal turn your challenge into a success story?
3) Is your board invested in the success of your organization?
A strong, engaged board can be one of your greatest assets, both to help you maintain perspective on imminent or ongoing challenges and to provide practical advice for dealing with them constructively. A highly invested board should be asking for regular updates on strategy, operations and outcomes. If your board can’t be counted on in crises or other times, it’s time to wake it up or break it up.
How well do your board members understand their roles in marketing the organization’s mission?
Join Carey and me in welcoming the AMA’s esteemed panel of speakers:
Director of Development and Communications
Chicago Foundation for Women
Executive Vice President—Chief Communications and Marketing Officer
Muscular Dystrophy Association
Director of Organizational Development
Episcopal Charities and Community Services
Thursday, February 6, 2014
8:00 AM to 10:00 AM (CST)
730 North Franklin St., Suite 601
Chicago, IL 60654
Sign up today and participate in the next game-changing dialogue for the nonprofit sector.