Category Archives: leadership

Innovation (and great storytelling) happens at the intersections

When I took Barkada Circle® through a rebranding process in 2017, my biggest challenge was being able to create a clear pitch with a simple narrative behind it. Yup! There I was, storytelling consultant to nonprofits, trying to write my own story, and not knowing where to begin. The problem was not a lack of vantage points. It was quite the opposite; I had too many. Eventually, I was able to buckle down and figure out my story about storytelling.

My challenge stemmed from multiple interests I’ve accumulated through the years.
In my 20s, I was an undergrad with academic pursuits in art, engineering and design.
In my 30s, I was a full time graphic artist for a global manufacturer of dental products
and building a freelance business with clients from various industries. When I turned 40,
I launched Barkada as a birthday gift to myself (What normal person does that?).
Storyteller, designer, illustrator, writer, industrial engineer, public speaker, workshop
sherpa⏤you get the picture.

According to Emilie Wapnick, author of How to Be Everything: A Guide for Those Who
(Still) Don’t Know What They Want to Be When They Grow Up
, folks like me are called
“multipotentialites⏤those of us with many interests, many jobs over a lifetime, and many interlocking potentials.” A multipotentialite herself, Wapnick has been a musician/songwriter, a web designer, filmmaker, writer, law student and entrepreneur. As a career and life coach, she helps other people with wide and varied interests understand and appreciate who they are in a society that asks us to pick a lane and stay in it.

In her TED talk, Wapnick points out three multipotentialite super powers. I’ve realized
that these qualities enhance my abilities as a storyteller, or they’re probably the reason
I am one:

Idea Synthesis⏤Combine two or more fields and create something new at the intersection. Innovation happens when seemingly unrelated concepts converge. It’s where we can spark new ideasjust like in the movieswhere two opposing characters meet to spark tension, intrigue and an interesting journey that changes them forever.

Rapid Learning⏤We’re less afraid of trying new things and stepping out of our comfort zone. Helping clients to become better storytellers requires me to approach them with
curiosity. Listening to their stories while keeping an open mind means that I have to be willing to move aside my preconceptions, absorb new information like a sponge and,
in some cases, even relearn what I thought I knew.

Adaptability⏤In today’s world, change is fierce and it comes fast. Shared stories can hold members of an organization in a common personal bond. A culture rich with storytelling helps to anchor them to the mission so together they can weather the storm and thrive.

We have a stack of complex, layered problems in the world, and we need creative,
unconventional thinkers to tackle them. Multipotentialites make great connectors and
collaborators. Armed with their breadth of skills, knowledge and vocabulary, they can speak multiple languages across various fields. They can translate information into stories that can be understood and acted upon by others to get the work done.

Wapnick closes with this message of encouragement: “Embrace your many passions.
Follow your curiosity down those rabbit holes. Explore your intersections. Embracing our inner wiring leads to a happier, more authentic life. And perhaps more importantly
⏤multipotentialites, the world needs us.”

This multipotentialite storyteller is ready to help you find the intersection where a new
story can spark your next innovation. Fill out our contact form or call 773.852.3522 today.

Story Helps Leaders Get Everyone in the Groove

In spring 2017, the Association Forum invited Barkada Circle® to conduct a CEO Exchange about organizational storytelling and its role in leading transformative change.
Participants shared how they engage members to tell their own stories and, on the flip side, what challenges they have in explaining their mission to a new audience.

The discussion revealed the following common questions:

  • How do I tell a story that encapsulates everything
    that the association does for its members?
  • How do I communicate my vision in a way that
    prospective members can understand?
  • How do I navigate change with everyone on the same page?

To meet these objectives, a leader must first connect with people on a personal level. Story is an emergent form of communication that taps into people’s unique experiences and into their emotions which hold the triggers for their actions. Story helps people realize their shared experiences and become open to dialogue.

Satisfy a basic human need for connection.

Harvard Business School published an interview with screenwriting coach Robert McKee in 2003 where he describes how leaders can use a storytelling framework to motivate team members to work toward common goals. Why does it make a world of difference to go
beyond rhetoric and present your case in a story? According to McKee:

“A story expresses how and why life changes. You want
to display the struggle between expectation and reality
in all its nastiness. It demands vivid insight and
storytelling skill to present an idea that packs enough
emotional power to be memorable.”

Whether they are aware of it or not, CEOs, directors and managers tell stories every
day–either to others or to themselves. They talk to staff about values, objectives and
procedures. They create scenarios in their minds to help in decision making.
Their biggest challenge is in leading people from different backgrounds and with
different belief systems toward mutual understanding and cohesive action.

Cultivate shared vulnerability.

Brene Brown–author, scholar and research professor at the University of Houston Graduate College of Social Work–has spent more than ten years studying human connection. During her TED Talk in June 2010 about vulnerability, she concluded by saying:

“Ultimately, by accepting that we don’t always
know and we don’t always have, we start
gaining the courage to take risks and make
truly meaningful connections.”

A great leader tells stories that convey her own personal journey–that she is only one
person, in need of many–to fulfill the mission. Knowing why it matters to one helps
to build understanding for why it matters to many. By embracing vulnerability, a leader
can provide a safe place where story sharing inspires collaboration, builds trust and
empowers individuals to band together and meet the challenge ahead.

Dance with change.

British philosopher Alan Wilson Watts, author of The Wisdom of Insecurity: A Message for an Age of Anxiety, said it best:

“The only way to make sense out of change is to plunge
into it, move with it, and join the dance.”

Treat change like a moving target. Develop the habit of rewriting the organization’s story every now and then. Pooling together the collective imagination of the members, volunteers, staff, board and community partners shapes an environment that allows creativity to thrive and encourages innovation. It’s a culture shift where change seizes to be the enemy and becomes music with a new rhythm. Are you ready to lead everyone in the dance?

The daunting task of telling a compelling organizational story is a common feeling among association CEOs and directors. Let Barkada Circle® help you harness the power of story to lead with courage and compassion. Send us an email or call us at (773) 852-3522.

Leadership and Story: Let emotions be your guide

Value is intrinsic to the culture of an organization, and it is the role of a leader to help its members find meaning in their values. A great leader articulates the organization’s vision in ways that create clarity in carrying out the mission every day.

Story is the best vehicle for illustrating and stewarding this vision so that people can forge deeper meaning in their work by connecting the task to their humanity. Leaders who promote a culture of storytelling help team members form a deeper emotional relationship with the mission and with each other.

What makes a great leader? Listen to three change makers share their stories about how they discovered the true meaning of leadership.

Simon Sinek, Fields Wicker-Miurin, Julian Treasure