Value is intrinsic to the culture of an organization, and it is the role of a leader to help its members find meaning in their values. A great leader articulates the organization’s vision in ways that create clarity in carrying out the mission every day.
Story is the best vehicle for illustrating and stewarding this vision so that people can forge deeper meaning in their work by connecting the task to their humanity. Leaders who promote a culture of storytelling help team members form a deeper emotional relationship with the mission and with each other.
What makes a great leader? Listen to three change makers share their stories about how they discovered the true meaning of leadership.