The Chicago AMA continues its tradition of inviting the larger community of nonprofit marketers to participate in open dialogue and identify key trends and tectonic shifts in the field for the coming year. This collaborative process will shape a vital program to support shared interests and hone high-priority focus areas for communication and development professionals. As with previous years, the outcome will be a series of dynamic conversations between thought leaders sharing ideas, best practices and resources to help them gain a fresh perspective, build relationships and develop innovative strategies.
The program comprises two distinct, yet related tracks: a think tank for marketers of nonprofit organizations and a think tank for marketers of higher education institutions. Participants begin their discussion with a starter list of topics. At the end of each think tank, they will have defined three to four major topics with talking points for the 2015 program year.
Below are the starter lists for each Special Interest Group (SIG), event details and registration links. Admission is free. Sign up today for one or both!
Chicago AMA Nonprofit Marketing Think Tank
Tuesday, November 18, 2014
8:00 am – 10:00 am
The Chicago Community Trust
225 N. Michigan Avenue
Chicago, IL 60601
Nonprofit SIG Preliminary Topics:
- Content marketing tools and social media
- Mobile & responsive website design
- Personalizing donor communications
- Big Data for fundraisers
- Different types of gifts – from bequests to monthly giving
- Direct mail & acquiring new donors
- Bring media back to social media – producing videos, photos & infographics
- Strategic planning & engaging your stakeholders
- Why can’t we be friends? Successful Executive Director & Development Director relationships
- #GivingTuesday on December 2nd
Chicago AMA Higher Education Marketing Think Tank
Thursday, Nov. 20, 2014
5:30 pm – 7:30 pm
415 N. Dearborn St.
Chicago, IL 60654
Higher Ed SIG Preliminary Topics:
- How can cause marketing advance your institutions reputation?
- Social media as a recruitment tool
- From school rankings to student outcomes, what is most compelling?
- Using your brand as a recruitment tool
- How do you develop your school’s value proposition
- Mobilizing the university to support your marketing efforts
- Webcentric – What’s the outlook for web communication?