The Chicago AMA continues its tradition of inviting the larger community of nonprofit marketers to participate in open dialogue and identify key trends and tectonic shifts in the field for the coming year. This collaborative process will shape a vital program to support shared interests and hone high-priority focus areas for communication and development professionals. As with previous years, the outcome will be a series of dynamic conversations between thought leaders sharing ideas, best practices and resources to help them gain a fresh perspective, build relationships and develop innovative strategies.
The program comprises two distinct, yet related tracks: a think tank for marketers of nonprofit organizations and a think tank for marketers of higher education institutions. Participants begin their discussion with a starter list of topics. At the end of each think tank, they will have defined three to four major topics with talking points for the 2015 program year.
Below are the starter lists for each Special Interest Group (SIG), event details and registration links. Admission is free. Sign up today for one or both!
Chicago AMA Nonprofit Marketing Think Tank
Tuesday, November 18, 2014
8:00 am – 10:00 am
The Chicago Community Trust
225 N. Michigan Avenue
Suite 2200
Chicago, IL 60601
Nonprofit SIG Preliminary Topics:
- Content marketing tools and social media
- Mobile & responsive website design
- Personalizing donor communications
- Big Data for fundraisers
- Different types of gifts – from bequests to monthly giving
- Direct mail & acquiring new donors
- Bring media back to social media – producing videos, photos & infographics
- Strategic planning & engaging your stakeholders
- Why can’t we be friends? Successful Executive Director & Development Director relationships
- #GivingTuesday on December 2nd
Registration: http://alturl.com/iat5p
Chicago AMA Higher Education Marketing Think Tank
Thursday, Nov. 20, 2014
5:30 pm – 7:30 pm
i.c.stars
415 N. Dearborn St.
Suite 300
Chicago, IL 60654
Higher Ed SIG Preliminary Topics:
- How can cause marketing advance your institutions reputation?
- Social media as a recruitment tool
- From school rankings to student outcomes, what is most compelling?
- Using your brand as a recruitment tool
- How do you develop your school’s value proposition
- Mobilizing the university to support your marketing efforts
- Webcentric – What’s the outlook for web communication?
Registration: http://alturl.com/q2eeg
In 2014, the ambassador program for On the Table created a social viral campaign that led to over 17 million digital impressions. As May 12, 2015 marks the Trust’s Centennial, that day will see thousands of people throughout Chicagoland gathered around tables sharing meals, sharing stories and sharing commitments to make our region the most philanthropic in the nation. These conversations will bring people together around a common vision which is the first step to realizing change and making an impact in our communities.
