Folks have asked me how best to tell their mission story if its core is a highly
sensitive subject. And who should tell the story?

One subject that deeply resonates with me is mental health.
I’ve been a volunteer for the American Foundation for Suicide
Prevention for the past four years, helping people register at the Out of the Darkness Walk of AFSP’s Illinois Chapter.  I’ve always been inspired by the outpour of love and support at this annual event.

With support from The Jed Foundation, the Ad Council and numerous donors and
volunteers, AFSP recently launched a national campaign, “Seize the Awkward.”
The goal of this campaign is to empower teens and young adults to reach out and
help a friend who may be struggling with their mental health.

“Seize the Awkward” provides information and tips for starting that essential conversation with a friend. It does so in a light tone without diminishing the seriousness and urgency of the situation. It works because it’s simple, honest and touches on what teens and young adults–and even what the rest of us–experience every day.

And, they feature actual stories from a few who “know how it feels.”

Was this useful or relevant to what you’re doing? Check it out and let me know.