Tag Archives: social-media

Chicago AMA Convenes Marketers with a Mission

chicagoamaThe Chicago AMA continues its tradition of inviting the larger community of nonprofit marketers to participate in open dialogue and identify key trends and tectonic shifts in the field for the coming year. This collaborative process will shape a vital program to support shared interests and hone high-priority focus areas for communication and development professionals. As with previous years, the outcome will be a series of dynamic conversations between thought leaders sharing ideas, best practices and resources to help them gain a fresh perspective, build relationships and develop innovative strategies.

The program comprises two distinct, yet related tracks: a think tank for marketers of nonprofit organizations and a think tank for marketers of higher education institutions. Participants begin their discussion with a starter list of topics. At the end of each think tank, they will have defined three to four major topics with talking points for the 2015 program year.

Below are the starter lists for each Special Interest Group (SIG), event details and registration links. Admission is free. Sign up today for one or both!

IMG_5576Chicago AMA Nonprofit Marketing Think Tank
Tuesday, November 18, 2014
8:00 am – 10:00 am
The Chicago Community Trust
225 N. Michigan Avenue
Suite 2200

Chicago, IL 60601

Nonprofit SIG Preliminary Topics:

  • Content marketing tools and social media
  • Mobile & responsive website design
  • Personalizing donor communications
  • Big Data for fundraisers
  • Different types of gifts – from bequests to monthly giving
  • Direct mail & acquiring new donors
  • Bring media back to social media – producing videos, photos & infographics
  • Strategic planning & engaging your stakeholders
  • Why can’t we be friends?  Successful Executive Director & Development Director relationships
  • #GivingTuesday on December 2nd

Registration: http://alturl.com/iat5p

IMG_5535Chicago AMA Higher Education Marketing Think Tank
Thursday, Nov. 20, 2014
5:30 pm – 7:30 pm
i.c.stars
415 N. Dearborn St.
Suite 300
Chicago, IL 60654

Higher Ed SIG Preliminary Topics:

  • How can cause marketing advance your institutions reputation?
  • Social media as a recruitment tool
  • From school rankings to student outcomes, what is most compelling?
  • Using your brand as a recruitment tool
  • How do you develop your school’s value proposition
  • Mobilizing the university to support your marketing efforts
  • Webcentric – What’s the outlook for web communication?

Registration: http://alturl.com/q2eeg

Podcast: Meet our Panelists

Today’s broadcast highlighted a brief snapshot of each of the nonprofits who will share their stories on our social media panel discussion later this week: Who is the Face (and Voice) of Your Mission?

party934Thursday, May 16
5:30 – 8:00 pm
i.c.stars
415 N. Dearborn, Chicago

Listen to my hour podcast with some musical breaks on independent, nontraditional radio Party934.com. Hope it wets your appetite to join the conversation on Thursday. Click to sign up.

See you then!

Meet Taylor Shufford. High School Senior. Caught between education and survival.

Sometimes, I walk in the middle of the road so that nobody will say anything to me or nobody will try to grab me or something like that.

bsf_taylorTaylor paints a vivid picture of her walk everyday to Our Lady of Tepeyac H.S. She is one of many voices in the Big Shoulders Fund short film, Invest in a Child.

The story begins from the perspective of Denise Spells, Principal of St. Ethelreda Elementary:

Everyday is a struggle…Children live lives that we never thought they would actually have to live. If you want to know where these kids come from, walk to the neighborhoods they have to go through. We need someone here to help us out, to keep these schools open. That’s the right thing to do.

Fr. Matt Eyerman, Pastor at St. Malachy Elementary School, gives an unwavering statement:

A vast majority of our families are either at risk or in poverty. People can give to lots of things in the city. And you can have your name on a plaque here. And have a chair named after you. But only with Big Shoulders can you invest in a child.

Other voices and other faces are woven into the narrative to reveal the real depth of the challenges faced by inner city Catholic schools, and to help people realize that they can work together to bring about real transformation.

Watch the 2-minute trailer[youtube=http://youtu.be/QHuZP2Sb_pA]

or the 8-minute short film [youtube=http://youtu.be/OS4k0FfjDJI]

On May 16, Juli Rossi from Big Shoulders Fund will tell us more about how they put a face and voice to their mission on our social media storytelling panel.

Thursday, May 16
5:30–8:00pm
i.c.stars
415 N Dearborn, 3rd Floor
Chicago, IL 60654

REGISTER TODAY and bring guests for free. See you Thursday!

May 16 is my day for storytelling. Could be yours, too.

It begins with… bre003

a visit to the Chicago AMA’s morning session that will reexamine how you can effectively tell your story to the right people in the right place at the right time. NPO Marketers, Is Your Message On-Target? brings together a panel of seasoned communicators in the nonprofit sector for a dialogue about how to hone in on a specific segment of your audience with a focused message and call-to-action. 8:15–10:00am / Merit School of Music, 38 S. Peoria 60607

…and ends with…

an evening conversation about applying what we know about targeted messaging to social media. Who is the Face (and Voice) of Your Mission? highlights how you can be strategic in converting your audience in the virtual space into real supporters who are actively engaged with your cause. 5:30–8:00pm / i.c.stars, 415 N. Dearborn 60654

What happens in between is a whole lot of writing, but I shouldn’t bore you with the details!

Meet Sonja. Age 7. Diagnosed with rheumatoid arthritis.

arthritis_sonjaYes, kids get arthritis too! Sonja had a rare blood disorder and was to receive surgery at age four. About four to five months prior, her family and doctors noticed that she did not move too well and her joints were stiff. They thought that it may have been from the blood disorder. But a month after surgery when the stiffness didn’t go away, she was diagnosed. It has affected all her joints. She has even struggled with rheumatic fever during all this.

“At school when we have fire drills it is hard to walk fast,” says Sonja. “I have a special stroller to help me walk. I take lots of medicine daily at school. I go to see a doctor every three months to help me and to see if my arthritis gets worse. I also have to go to an eye doctor. I don’t like having arthritis because it always hurts all my joints and affects how I am able to do stuff.” 

Read Sonja’s full story and other stories of children as young as 16 months afflicted by juvenile arthritis. The Arthritis Foundation aims to put a face to the disease and get everyone connected to build a strong, active community–virtual and personal.

On May 16, participate in a dialog with our friends from the Arthritis Foundation about putting a face (and voice) to your mission. Register early and bring your friends at no charge.

Thursday, May 16
5:30–8:00pm
i.c.stars
415 N Dearborn, 3rd Floor
Chicago, IL 60654

REGISTER TODAY

Meet Brandies Dunagan. Social Media Wiz. Leader. Storyteller.

dunagan_brandiesIn 2006, Brandies lost her job. With only three weeks of unemployment left and unable to find work, it was a stressful time for her. She had nowhere to turn and even considered going back to a telemarketing job she loathed. She was on her own and unable to rely on her family for support.

Then one day, Brandies happened to see a TV news story about i.c.stars. Even though she wasn’t a techy person, she was drawn to the leadership development component and knew she was smart enough to learn about technology. Within weeks she completed the i.c.stars interviewing process and began the program.

“My training through i.c.stars has changed my life in ways I never dreamed of,” declared Brandies. “With the leadership skills I acquired, I now can think past the day-to-day chore of working to make ends meet, and instead create opportunities for others and make the community a little better each day.”

Read the full story of how Brandies uses her i.c.starts training to create real impact in the lives of youth looking for the same opportunities.

Barkada Circle is very fortunate to have Brandies on our upcoming social media storytelling panel, Who is the Face (and Voice) of Your Mission? on May 16. She will be moderating the discussion that includes our friends from the Arthritis Foundation and Big Shoulders Fund.

Sign up today and join the conversation.

Who is Your Social Media Hero?

slideshare_socialmediaHere’s a clear and user-friendly presentation on Slideshare that will get you thinking about how best to delegate social media within your organization.

Then, after you’ve thought about it, consider attending our upcoming panel discussion on May 16 entitled “Who is the Face (and Voice) of Your Mission?” Learn how some local nonprofits are strategically using social media, not only to tell their stories with clarity, but also to make it easy for their advocates to share their stories and move others to act.

Click here for more info about the May event.

Like. Tweet. Share. Story.

Barkada Circle’s 2013 storytelling ic-starsworkshop series begins with a 2-part social media offering: 

Social Media 1: Who is the Face (and Voice) of Your Mission? 

Thursday, May 16
5:30–8:00pm
i.c.stars
415 N Dearborn, 3rd Floor
Chicago, IL 60654

We bring together a diverse group of nonprofit storytellers who use social media strategically to keep their audience actively engaged with a clear story about the critical role each supporter plays and how they can make a difference. Our discussion leaders include our friends from i.c.starsThe Arthritis Foundation, and Big Shoulders Fundi.c.stars is a social enterprise that trains low-income young adults in technology, providing them with employment opportunities and preparing them for community-based advocacy. The Arthritis Foundation puts a face on the disease, and aims to improve lives through leadership in the prevention, control and cure of arthritis and related diseases. Big Shoulders Fund provides support and a compelling voice to Catholic schools in the neediest areas of inner-city Chicago.

5:30pm – 6:00pm Introductions
6:00pm – 7:30pm Panel Discussion
7:30pm – 8:00pm Networking

We will serve coffee and tasty nibbles. Sign up early and your guests can come at no charge.

Register for Part 1

Social Media 2: Clarify and Amplify Your Storyopenbooks-logo

Thursday, June 13
5:30–8:00pm
Open Books
213 W. Institute Place, 2nd Floor
Chicago, IL 60610 

This hands-on workshop is a practical application of the talking points from the May panel discussion for translating your story into an engaging social media campaign. We will get you started with easy-to-use worksheets outlining key components in a dynamic structure. This session is ideal if you are in the early stages of using social media in your marketing or if you’re looking for a refresher. We are fortunate to have as our presenter Alyssa VandeLeest, Founder of Prosper Public Relations, a marketing consultancy for social impact companies, and The Impact Innovators, a popular blog and community for social entrepreneurs. Alyssa spends her days helping mission-driven businesses raise awareness, build movements and inspire action. In 2011, she was recipient of one of PRWeek Magazine’s exclusive Personality of the Year Awards.

5:30pm – 6:00pm Introductions
6:00pm – 7:30pm Workshop
7:30pm – 8:00pm Networking

We will serve coffee and tasty nibbles. Sign up early and your guests can come at half price.

Register for Part 2

A Timeline Tells Your Story

The other day, a friend posted on Facebook that he finds their new feature Timeline confusing. Others commented that they too were not loving it. I was about to join the club but decided to take a step back and have a closer look.

Given that Timeline groups your activities and posts by day/month/year, it does more than that. Look at your Facebook page and see if you agree. The first that jumps out is my billboard — the large picture on top showcasing a recent highlight of my life. As I scroll down, I see large image after large image showing me what I’ve said and who replied, where I’ve been and who were with me, what friends have shared with me and why I felt it was important, who joined my tribe and when they came into my life. Image after image after image. The cliché is coming to me but I’m not going to write it 🙂

It’s my life in pictures!…and yes words, but lots of big pictures. I’m a visual person so I am loving it. It’s a pictorial scrapbook with captions included. What’s fun is that I can go back in time, post a comment then reconnect with a friend and reminisce with them. (There’s someone I haven’t spoken to in years!)

Whether or not they meant to, Facebook’s Timeline organizes the dots of my life so I can connect them and tell my story. They make it visually engaging. My job is to reveal the meaning. Does your page help you tell your story? Like. Comment. Share.

As a reminder….

There’s still time to reserve your spot for our storytelling workshop and get the early bird rate. Register by Thursday, April 12.

Our workshop series kicks off on April 18 with Your Story Can Make You Extraordinary: A Writing Workshop hosted by the Rogers Park Business Alliance.

Imagine your organization has a spot for a tv commercial during the Super Bowl. What do you say to a captive audience of millions — in 30 seconds? This workshop challenges the conventional use of words. Stripping down your message into the bare essentials can be the key to revealing the most valuable aspects of your organization.

Space is limited to 12 participants. Register now for early bird rate. 

Click here for more information and to register.

See you April 18!