Think back to elementary school when your teacher showed your science class a diagram that explained how water took various forms in a never ending loop. The illustration below might seem familiar, but what’s wrong with it?
I think this version of the water cycle is missing one critical player — You. Human impact on the environment has evolved enough to drastically change the story of water. But that’s a whole different subject. I want to focus instead on positive transformation.
One blog post from Seth Godin talks
about demand – should you harvest or create?
According to Mr. Godin:
“You don’t need to persuade everyone that you have a great idea, you merely need to persuade one person. And then make it easy for that person to share.”
Key word: Share. How can your new evangelist do that? Only if you give them a story they can easily understand, be passionate about and spread. Only if they can easily make it their own. It’s still your story but in a different form that their audience (hopefully to become yours) can relate to. As your story continues to be retold, it reaches a different audience – like water taking the next step in the cycle and taking on a new form.
The difference between your story cycle and that of water is that it stays essentially the same: two parts hydrogen and one part oxygen. On the other hand, your organization has the opportunity for real transformation with every turn in your cycle, becoming more relevant and more in sync with your growing community as their stories feed back to you and yours to them. There is one element that must be present throughout – trust. It’s what keeps the cycle going.
And it all starts with one person and your story.