Barkada helps your organization become a better steward for your mission by guiding your communication to be rooted in story. We can show you how to tap into the power of your own narrative to deliver a compelling case with a clear identity and purpose...
Knowledge is handed down from one generation to the next through stories. We try to understand the world around us and how we fit into the scheme of things by listening to the news, reading a novel and watching a movie — cues from our culture that form the narratives in our minds.
Science has proven that listening to stories stimulates all parts of the human brain, including the areas responsible for human emotions. This translates to better retention and deeper understanding. The information takes on a uniquely personal effect on each person hearing the story.
In order for people to solve a common problem, they must first come to a common understanding. This means seeing and hearing each other's perspectives. Communicating facts with emotions creates empathy between participants. The issue—no matter how complex—is brought to a human level for a productive dialog to begin.
"It's so important to understand the worldview and biases of the person you seek to influence, to connect with, to delight. And why the semiotics and stories we produce matter so much more than we imagine."
— Seth Godin
Storytellers. Mission drivers. Educators. Designers. Barkada is a team of creative thinkers who believe in the power of seeing the possibilities...