{"id":770,"date":"2014-02-13T08:16:16","date_gmt":"2014-02-13T14:16:16","guid":{"rendered":"http:\/\/barkadacircle.com\/?p=770"},"modified":"2014-02-13T08:16:16","modified_gmt":"2014-02-13T14:16:16","slug":"mission-driven-marketing-sound-bites-from-the-sig","status":"publish","type":"post","link":"https:\/\/barkadacircle.com\/blog\/2014\/02\/13\/mission-driven-marketing-sound-bites-from-the-sig\/","title":{"rendered":"Mission-Driven Marketing\u2122: Sound Bites from the SIG"},"content":{"rendered":"<p><span style=\"color:#800000;\"><strong>How can a nonprofit emerge from the recession better off than before?<\/strong><\/span><\/p>\n<p>The <a href=\"http:\/\/www.chicagoama.org\/Membership\/chicago-ama-sigs\" target=\"_blank\">Chicago AMA Nonprofit SIG<\/a> kicked off the year with a fresh look at what it means to be innovative in facing today\u2019s challenges. A team of thought leaders in the nonprofit sector led a dynamic discussion about the role Mission-Driven Marketing\u2122 must play in our organizations in order to achieve a renaissance. Below are some memorable quotes we picked up from the panel. Feel free to add some of your own.<\/p>\n<p><span style=\"color:#800000;\">John Davidoff<\/span><br \/>\n<em>Founder &amp; Managing Director<\/em><br \/>\n<em> Davidoff Communications<\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/barkadacircle.files.wordpress.com\/2014\/02\/cc-ama_davidoff.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-742\" alt=\"cc-ama_davidoff\" src=\"http:\/\/barkadacircle.files.wordpress.com\/2014\/02\/cc-ama_davidoff.jpg\" width=\"150\" height=\"150\" \/><\/a>We can choose to see the recession as a gift, an opportunity for transformation that will allow us to thrive in this new world.<\/li>\n<li>In difficult times, being authentic is about constructive transparency, being honest about our circumstances and stating how we will address it. It\u2019s not about being a victim.<\/li>\n<\/ul>\n<p><span style=\"color:#800000;\">Emily Dreke<\/span><br \/>\n<em>Director of Development and Communications<\/em><br \/>\n<em> Chicago Foundation for Women<\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/barkadacircle.files.wordpress.com\/2014\/02\/cc-ama_dreke.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-773\" alt=\"cc-ama_dreke\" src=\"http:\/\/barkadacircle.files.wordpress.com\/2014\/02\/cc-ama_dreke.jpg\" width=\"150\" height=\"150\" \/><\/a>In the face of declining government funding and a difficult economy, more mergers in the nonprofit sector have become a reality.<\/li>\n<li>Putting mission first meant having the courage to have difficult conversations around the mission and acting on our bigger commitment\u2013serving the women who need our help.<\/li>\n<\/ul>\n<p><span style=\"color:#800000;\">Steve Ford<\/span><br \/>\n<em>Executive Vice President\u2014Chief Communications and Marketing Officer<\/em><br \/>\n<em> Muscular Dystrophy Association.<\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/barkadacircle.files.wordpress.com\/2014\/02\/cc-ama_ford.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-774\" alt=\"cc-ama_ford\" src=\"http:\/\/barkadacircle.files.wordpress.com\/2014\/02\/cc-ama_ford.jpg\" width=\"150\" height=\"150\" \/><\/a>Creating a strong and unique brand experience is key to telling a compelling story about your mission.<\/li>\n<li>Communicating your mission is more than achieving awareness. It must be about relevance.<\/li>\n<\/ul>\n<p><span style=\"color:#800000;\">Otto Reinisch<\/span><br \/>\n<em>Director of Organizational Development<\/em><br \/>\n<em> Episcopal Charities and Community Services<\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/barkadacircle.files.wordpress.com\/2014\/02\/cc-ama_reinisch.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-775\" alt=\"cc-ama_reinisch\" src=\"http:\/\/barkadacircle.files.wordpress.com\/2014\/02\/cc-ama_reinisch.jpg\" width=\"150\" height=\"150\" \/><\/a>Marketing your mission is a great opportunity to strategically engage your board of directors.<\/li>\n<li>Communicating need does not inspire giving. Sharing your vision of abundance does.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How can a nonprofit emerge from the recession better off than before? The Chicago AMA Nonprofit SIG kicked off the year with a fresh look at what it means to be innovative in facing today\u2019s challenges. A team of thought leaders in the nonprofit sector led a dynamic discussion about the role Mission-Driven Marketing\u2122 must &hellip; <a href=\"https:\/\/barkadacircle.com\/blog\/2014\/02\/13\/mission-driven-marketing-sound-bites-from-the-sig\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Mission-Driven Marketing\u2122: Sound Bites from the SIG<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[26,69],"_links":{"self":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts\/770"}],"collection":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/comments?post=770"}],"version-history":[{"count":0,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts\/770\/revisions"}],"wp:attachment":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/media?parent=770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/categories?post=770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/tags?post=770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}