{"id":666,"date":"2013-08-03T13:34:39","date_gmt":"2013-08-03T18:34:39","guid":{"rendered":"http:\/\/barkadacircle.com\/?p=666"},"modified":"2013-08-03T13:34:39","modified_gmt":"2013-08-03T18:34:39","slug":"sending-a-letter-tests-your-call-to-action","status":"publish","type":"post","link":"https:\/\/barkadacircle.com\/blog\/2013\/08\/03\/sending-a-letter-tests-your-call-to-action\/","title":{"rendered":"Sending a Letter Tests Your Call-to-Action"},"content":{"rendered":"

\"fundraisingsuccess_logo\"<\/a>Before you fold that letter or seal the envelope, you may want to take another look at both after reading some advice from a couple of folks in the field.<\/p>\n

Willis Turner was an experienced writer and creative director in traditional advertising for more than twenty years before switching full time to fundraising about fifteen years ago. In his work with nonprofit organizations and associations, he has written thousands of communications for appeals, renewals and acquisitions in every medium.<\/p>\n

In his recent post on Fundraising Success<\/i><\/a><\/span>, Turner cites a study done at Carnegie-Melon that looked at people’s responses between four appeal letters. This study was also written about many years ago in the book, “Made to Stick: Why Some Ideas Survive and Others Die.”<\/i>\u00a0 The results challenged the conventional wisdom about what ultimately moves people to act.<\/p>\n

READ MORE<\/a><\/span><\/p>\n

\"envelope\"<\/a>Knowing you have a compelling letter for your potential donor to read is one thing. Guaranteeing they will read it is another. Alison Keys of the blog A Fundraiser’s Friend<\/i><\/a><\/span> asks, “What is the most important element in your direct mail package?”<\/p>\n

What will stop people in their tracks as they sort through their mail breezing through bills, notices and flyers? Is your envelope enticing enough to stand out and pique someone’s curiosity? We tend to not give our envelope enough attention, but it is what get’s our letter opened, or not.<\/p>\n

READ MORE<\/a><\/span><\/p>\n

\"appeal-letter-small\"<\/a>JOIN OUR AUGUST WORKSHOP<\/strong><\/span><\/p>\n

Does Your Fundraising Letter Tell a Compelling Story?
\n<\/strong>August 22nd: 5:30-8:00pm
\nOpen Books
\n213 W. Institute Place, Chicago IL 60610
\nREGISTER<\/a><\/span> and bring a friend or two<\/p>\n

MARK YOUR CALENDAR<\/strong><\/span><\/p>\n

How Food Can Tell Your Compelling Story<\/strong>
\nSeptember 24th: 6:00-8:00pm
\nFirst Slice
\n4664 N. Manor, Chicago IL 60625<\/p>\n

Storytelling Jam Session<\/strong>
\nOctober 3rd: 6:00-8:00pm
\nLillstreet Loft
\n4437 N. Ravenswood, Chicago IL 60640<\/p>\n

Have a fantastic August!<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Before you fold that letter or seal the envelope, you may want to take another look at both after reading some advice from a couple of folks in the field. Willis Turner was an experienced writer and creative director in traditional advertising for more than twenty years before switching full time to fundraising about fifteen … Continue reading Sending a Letter Tests Your Call-to-Action<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts\/666"}],"collection":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/comments?post=666"}],"version-history":[{"count":0,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts\/666\/revisions"}],"wp:attachment":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/media?parent=666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/categories?post=666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/tags?post=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}