{"id":377,"date":"2012-10-30T13:39:35","date_gmt":"2012-10-30T18:39:35","guid":{"rendered":"http:\/\/barkadacircle.com\/?p=377"},"modified":"2012-10-30T13:39:35","modified_gmt":"2012-10-30T18:39:35","slug":"where-are-you-in-the-story-cycle","status":"publish","type":"post","link":"https:\/\/barkadacircle.com\/blog\/2012\/10\/30\/where-are-you-in-the-story-cycle\/","title":{"rendered":"Where Are You in the Story Cycle?"},"content":{"rendered":"

Think back to elementary school when your teacher showed your science class a diagram that explained how water took various forms in a never ending loop. The illustration below might seem familiar, but what’s wrong with it? \"\"<\/a>I think this version of the water cycle is missing one critical player — You. Human impact on the environment has evolved enough to drastically change the story of water. But that’s a whole different subject. I want to focus instead on positive transformation.<\/p>\n

Today’s blog post from Seth Godin<\/a><\/strong> talks about demand<\/i> \u2013 should you harvest or create?\u00a0 According to Mr. Godin:<\/p>\n

“You don’t need to persuade everyone that you have a great idea, you merely need to persuade one person. And then make it easy for that person to share.”<\/span><\/p><\/blockquote>\n

Key word: Share. How can your new evangelist do that? Only if you give them a story they can easily understand, be passionate about and spread. Only if they can easily make it their own. It’s still your story but in a different form that their audience (hopefully to become yours) can relate to. As your story continues to be retold, it reaches a different audience \u2013 like water taking the next step in the cycle.<\/p>\n

The difference between your story cycle and that of water is that it stays essentially the same: two parts hydrogen and one part oxygen. On the other hand, your organization has the opportunity for real transformation with every turn in your cycle, becoming more relevant and more in sync with your growing community as their stories feed back to you and yours to them. There is one element that must be present throughout \u2013 trust. It’s what keeps the cycle going.<\/p>\n

And it all starts with one person and your story.<\/span><\/em><\/p>\n

Coming up in November:<\/strong><\/span><\/p>\n

November 13: Write Your Story for Video<\/a>
\n<\/a><\/strong>5:30 pm \u2013 8:30 pm
\nFine Arts Building
\n410 S. Michigan Avenue
\nChicago, IL 60605<\/p>\n

November 15: Engage Your Donors with a Compelling Story<\/a>
\n<\/a><\/strong>8:30 am \u2013 10:00 am
\nMayslake Peabody Estate
\n1717 W. 31st Street
\nOak Brook, IL 60523
\nHost: West Suburban Philanthropic Network<\/a><\/p>\n

November 16: Create Your Compelling & Memorable Elevator Pitch<\/a>
\n<\/a><\/strong>11:30 am \u2013 1:00 pm
\nLetizia’s Fiore Ristorante
\n2456 N. California Avenue
\nChicago, IL 60647<\/p>\n","protected":false},"excerpt":{"rendered":"

Think back to elementary school when your teacher showed your science class a diagram that explained how water took various forms in a never ending loop. The illustration below might seem familiar, but what’s wrong with it? I think this version of the water cycle is missing one critical player — You. Human impact on … Continue reading Where Are You in the Story Cycle?<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[13,32,39],"_links":{"self":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts\/377"}],"collection":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":0,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/posts\/377\/revisions"}],"wp:attachment":[{"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/categories?post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barkadacircle.com\/blog\/wp-json\/wp\/v2\/tags?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}