![\"\"](\"http:\/\/barkadacircle.com\/blog\/wp-content\/uploads\/2017\/11\/iStock-502623685_DANCE.jpg\")
<\/p>\n<\/p>\n
In spring 2017, the Association Forum<\/a> invited Barkada Circle\u00ae to conduct a CEO Exchange about organizational storytelling and its role in leading transformative change. The discussion revealed the following common questions:<\/p>\n To meet these objectives, a leader must first connect with people on a personal level<\/b>. Story is an emergent form of communication that taps into people\u2019s unique experiences and\u00a0into their emotions which hold the triggers for their actions. Story helps people realize their shared experiences and become open to dialogue.<\/p>\n Satisfy a basic human need for connection.<\/b><\/p>\n Harvard Business School<\/a> published an interview with screenwriting coach Robert McKee<\/a> in 2003 where he describes how leaders can use a storytelling framework to motivate team members to work toward common goals. Why does it make a world of difference to go \u201cA story expresses how and why life changes. You want Whether they are aware of it or not, CEOs, directors and managers tell stories every Cultivate shared vulnerability.<\/b><\/p>\n Brene Brown<\/a>\u2013author, scholar and research professor at the University of Houston Graduate College of Social Work\u2013has spent more than ten years studying human connection. During her TED Talk<\/a> in June 2010 about vulnerability, she concluded by saying:<\/p>\n \u201cUltimately, by accepting that we don\u2019t always A great leader tells stories that convey her own personal journey\u2013that she is only one Dance with change.<\/b><\/p>\n British philosopher Alan Wilson Watts<\/a>, author of The Wisdom of Insecurity: A Message for an Age of Anxiety<\/i><\/a>, said it best:<\/p>\n \u201cThe only way to make sense out of change is to plunge Treat change like a moving target. Develop the habit of rewriting the organization\u2019s story every now and then. Pooling together the collective imagination of the members, volunteers, staff, board and community partners shapes an environment that allows creativity to thrive and encourages innovation. It\u2019s a culture shift where change seizes to be the enemy and becomes music with a new rhythm. Are you ready to lead everyone in the dance?<\/em><\/p>\n The daunting task of telling a compelling organizational story is a common feeling among association CEOs and directors. Let Barkada Circle\u00ae help you harness the power of story to lead with courage and compassion. Send us an email<\/a> or call us at (773) 852-3522.<\/p>\n","protected":false},"excerpt":{"rendered":" In spring 2017, the Association Forum invited Barkada Circle\u00ae to conduct a CEO Exchange about organizational storytelling and its role in leading transformative change. Participants shared how they engage members to tell their own stories and, on the flip side, what challenges they have in explaining their mission to a new audience. The discussion revealed … Continue reading Story Helps Leaders Get Everyone in the Groove<\/span>
\nParticipants shared how they engage members to tell their own stories and, on the flip side, what challenges they have in explaining their mission to a new audience.<\/p>\n\n
\nthat the association does for its members?<\/li>\n
\nprospective members can understand?<\/li>\n
\nbeyond rhetoric and present your case in a story? According to McKee:<\/p>\n
\nto display the struggle between expectation and reality
\nin all its nastiness. It demands vivid insight and
\nstorytelling skill to present an idea that packs enough
\nemotional power to be memorable.\u201d<\/p><\/blockquote>\n
\nday\u2013either to others or to themselves. They talk to staff about values, objectives and
\nprocedures. They create scenarios in their minds to help in decision making.
\nTheir biggest challenge is in leading people from different backgrounds and with
\ndifferent\u00a0belief systems toward mutual understanding and cohesive action.<\/p>\n
\nknow\u00a0and we don\u2019t always have, we start
\ngaining\u00a0the\u00a0courage to take risks and make
\ntruly meaningful\u00a0connections.\u201d<\/p><\/blockquote>\n
\nperson, in need of many\u2013to fulfill the mission. Knowing why it matters to one helps
\nto build understanding for why it matters to many. By embracing vulnerability, a leader
\ncan provide a safe place where story sharing inspires collaboration, builds trust and
\nempowers individuals to band together and meet the challenge ahead.<\/p>\n
\ninto it, move with it, and join the dance.\u201d<\/p><\/blockquote>\n