The purpose of Culture

What stories about your community are being told outside of your physical boundaries? Why is it important for you to be the voice that moves the truth forward?

Your mission is your purpose. It guides how you make decisions, where you spend your resources and what goals to pursue. People will try to connect this with what you allow them to perceive. It becomes the main theme for the story they tell themselves about you.

And then there’s culture. As an organization, what you believe gives meaning to your purpose. What you share with others gives you a strong sense of place. Your story has roots that give you the courage to step outside and reveal your true identity, not to isolate yourself, but rather to invite others to discover who you really are. And to ask them the same question: “Who are you?”

“Let’s shift our collective consciousness and remember that we belong to one another.”
— Matika Wilbur, photographer, project 562

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